Pramiti Madhavji

Having started her career in the field of client servicing in advertising, Pramiti moved streams to explore her passion for graphic design. After a few years of running her own business, she took up the opportunity of moving into publication design and joined Ogaan Publications in 1998 to take charge as Art Director as well as Décor Editor for the fashion magazine ELLE India.

Combining her art direction skils her second passion, home décor, she become the Founding Editor of the Indian edition of ELLE DÉCOR in the winter of 2000. Now 16 years with the magazine, she has helped grow the decoration market and is looking for new challenges to retain the number one position of the brand as the Editor-in-Chief. She is also the Founding Member of Ogaan’s initiative India Design ID, a design week that was launched in February 2013 and takes place annually- it is now in its 5th year. With her role now expanding into the Brand Solutions part of the company she also heads the décor content with an additional responsibility as Content Development Director, Ogaan Media